Ads
We plan and run the Meta and Google campaigns: the structure, the ads and the budgets. After the launch we review what works and move the money to where the results come from.
How we work with the main channels: Google Ads Meta Ads
Case study · online education
White Knight Academy: an online chess academy
White Knight Academy is an online chess academy for kids. We run its Meta and Google ads for families in the US and Canada, set up GA4 analytics with Consent Mode and track the results from the click to the paid month of classes.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
About the project
What White Knight Academy is
One of the projects where the ads, the tracking and the reports work as one system. That part is our job.
White Knight Academy is an online chess academy for kids. The academy’s own site describes its programs and class format best: online chess classes.
That’s why we set up the ads, the tracking and the reports as one system for projects like this: the ads learn from real results, and budget decisions follow the data.
For White Knight Academy, this means Meta and Google campaigns for families in the US and Canada, GA4 analytics with Consent Mode, and tracking that shows the path from the click to the paid month of classes.
What we do
Ads, analytics and reports
Three parts of one job. Each makes sense only with the others: without tracking, the ads optimize blind, and without a report you can’t see where to move the budget.
Analytics
Reports
Every month we bring the spend and the results together by channel: what worked, what we changed and what comes next. Budget decisions rest on numbers, not on a feeling.
Result
Why this case has no numbers
We publish only the results we can confirm and show with the project’s permission.
How we measure the work in any project: at the start we agree what counts as a result, for example a request, a booking or a payment. We judge the ads by that event, and the monthly report shows what it costs in each channel.
Case studies with numbers are on the case studies
For your business
What this means for a business in the US or Canada
An online project that sells to families or customers across North America needs the same basics as a local business, and a few more.
- Ads in your customers’ language, for the cities, states or provinces where they live.
- Tracking to the sale, not to the click. You see which ads bring paying customers and what each one costs.
- Cookie consent and analytics set up for the rules that apply to your customers.
- Work across time zones. Our team is in Warsaw, Poland, and we schedule calls in your time zone.
- One report for all channels and markets, so you see the whole picture.
If you run a local service rather than an online one, the same idea is behind our lead system. Questions first? Write to us from the contact page.
Request
Let’s talk about your project
An online school, a service or a store: tell us what you sell and where your customers are. We’ll come back with a first concrete answer: what to launch, in what order and what it costs.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
Warsaw, Poland