Remodeling and renovation
Kitchens, bathrooms, basements and whole homes. Remodeling marketing is closest to our real case: a renovation company in Warsaw, Poland.
Contractors and home services · US and Canada
Marketing for contractors and home-service businesses: Google Ads, websites and leads to your phone
We help contractors get calls and booked estimates from channels they own: Google Ads for the jobs people search for, Facebook and Instagram ads that show your real work, a fast website and a CRM that sends every lead to your phone with its source. Every month you see what one lead costs.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
Leads · Your Companygroup · 3 members
Help Context Leads
🆕 New lead #12Mike R.
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🏠 Roof repair · web form (EN)
Leak over the garage after the storm, need someone to look at it this week📍 Google Ads · “roof repair near me”7:48
📞 Contacted
Your leads, your data. The CRM runs on your own domain, not inside a marketplace.
Calls and forms counted. Every tap on your number and every form request is tracked with its campaign.
Cost per lead, every month. One report for Google, Meta and your other channels.
The goal
What contractors actually need
Lead generation for contractors is about calls and booked estimates, not traffic. Clicks and impressions only matter when they turn into jobs on your calendar.
A common problem isn’t the ads themselves. It’s that nobody can say which ad brought which job, so the budget keeps going to whatever looks busy. That’s why we build the whole path, not only the campaigns:
- Ads for the jobs you want, in the area your crews actually cover.
- A fast website or landing page that turns a click into a call or a request.
- Tracking that counts call taps, forms and messages as leads, with consent where the law asks for it.
- A CRM on your domain where every lead keeps its source, status and job value.
- Lead alerts in Telegram or by email in about a minute, with status buttons from “Contacted” to the estimate and the result.
Together this is our lead system: every lead is visible with its source, and the monthly report shows what each one costs.
Google Ads
Google Ads for contractors
Search ads reach homeowners at the moment they look for a contractor, so they are usually the first channel we set up.
- Search campaigns for the jobs you want, such as “water heater installation”, “roof replacement” or “basement renovation”, each with its own ads and landing page.
- Local targeting by city, ZIP or postal code and radius, matched to the area you serve.
- Negative keywords for searches that never become jobs, such as DIY questions or people looking for work.
- Call and form tracking: a tap on your number counts as a conversion, so Google learns from people who reached out, not from clicks.
Website
Contractor website design
A contractor site has one job: turn a visit into a call or an estimate request.
- A page for each service you want to sell, with photos of your real projects instead of stock images.
A and a call button always at hand on a phone.30-second request form- Spam filtering without a captcha, so homeowners have nothing to solve.
- No WordPress plugins to patch: light pages that load fast on a phone.
- Leads straight to your CRM and to Telegram or email, together with their source.
Already have a site on WordPress, Wix or Squarespace? We can connect it to the system or move it to our stack. The details are on the small business website design page.
Search and maps
SEO and Google Business Profile for contractors
Organic search and Google Maps bring leads you don’t pay per click for, whether it’s SEO for roofers, plumbers or remodelers. But they grow over weeks and months, not days.
- Google Business Profile: the right categories, your service area, photos of your work and reviews.
- Service and area pages on your site that answer what homeowners ask before they call.
- Structured data and FAQs for Google, plus a file for ChatGPT and other AI assistants (llms.txt).
We don’t promise rankings or a spot in the map pack. We build the technical base right away and track the calls and requests that come from search, the same way as the ones from ads.
Meta Ads
Facebook and Instagram ads for contractors
Meta ads reach homeowners before they start searching. That works well for jobs you can show: remodels, roofs, decks and yards.
- Real jobs, not stock:
photos and video of your projects, with a voice-over that explains the offer. - Targeting by area: the cities and the radius you serve.
- Lead forms or your site: a form inside Facebook or Instagram is quick to fill in, while your site tells people more before they call.
- Meta Pixel and Conversions API, so Meta learns from real leads and one lead isn’t counted twice.
Comparison
Your own leads vs lead marketplaces
Marketplaces such as Angi and Thumbtack in the US or HomeStars in Canada already have homeowners and traffic. Your own channel takes longer to set up, but the leads and the data stay yours.
| What matters | Your own leads | Lead marketplaces |
|---|---|---|
| Where the request comes from | Your site, your ads and your Google Business Profile | The platform’s website and app |
| Who else sees it | Only your team | Depends on the platform; homeowners often compare several pros there |
| How you pay | Ad spend paid to Google or Meta, and our work on the system | The platform’s own pricing, which varies by platform and trade |
| Customer data | In your CRM, on your domain | In your account on the platform, under its rules |
| Time to first leads | Search ads can bring leads within days; a stable cost per lead takes weeks | Usually faster: the platform already has the traffic |
| Your brand | Homeowners find and remember your name | Homeowners find you through the platform |
You don’t have to choose one. If you use a marketplace, add its leads to the CRM by hand and compare the cost per booked job with your own channels, side by side.
Trades
Trades we work with
The system is the same for every trade; only the keywords, the season and the offer change. Our published case comes from renovation, and we don’t claim results in other trades that we can’t show.
Roofing
Repair and replacement searches, often urgent after a storm. Search ads and a clear request form come first.
HVAC
Heating and cooling repairs follow the weather, so the campaigns and the budget follow the season.
Plumbing
Many plumbing searches can’t wait, so the call button and a page that opens fast on a phone matter most.
Landscaping
Work that looks good in photos and video, with campaigns timed for spring and fall.
Other home services
Cleaning, painting, flooring, windows and doors: the same ads, site and CRM, set up for your offer.
Case study
A lead system for a remodeling company
The real project is in Warsaw, Poland (2026). We show it as an example, because the same system works for a contractor in the US or Canada, with the site and the ads in English.
Case · Warsaw, Poland2026
Remodeling company: from website to lead card
BeforeA site with no analytics, no CRM and no lead tracking
AfterA new site, ads, a CRM on the company’s domain and every lead in Telegram with its source
First lead from adsDay 2
Honest about expectations
We don’t promise a number of leads
We promise that every lead is visible with its source, and that we don’t publish numbers you haven’t confirmed.
We don’t name clients without their consent. All case studies
Questions
Contractor marketing: common questions
Didn’t find your answer? Ask in the form or on the contact page.
How do contractors get more leads without buying them from marketplaces?
By running their own channels: Google search ads for the jobs people search for, a Google Business Profile, a fast site with a short form and a call button, and Facebook or Instagram ads with photos of real jobs. Each lead lands in your CRM with its source, so you can see which channel brings booked estimates and what each lead costs.
Google Ads or SEO: which is better for a contractor?
They do different jobs. Google Ads can bring calls within days of the launch, and you pay for every click. SEO and your Google Business Profile bring leads you don’t pay per click for, but they grow over weeks and months. We usually start with Google Ads and build SEO alongside it, so that more of your leads come without a cost per click over time.
How much should a contractor spend on ads per month?
It depends on your trade, your area and how many jobs you can take on. We take on projects with a marketing budget from US$1,000 a month, and you pay the ad spend to Google or Meta directly. Before the launch we show a forecast for your keywords and area. After the first weeks, the real cost per lead shows where to add budget.
Do you work with roofers, HVAC companies, plumbers and remodelers?
Yes. The system is built for them: search ads for urgent and planned jobs, a fast site, call and form tracking, and a CRM with lead alerts. Our published case is a renovation company in Warsaw, Poland. We have no published case studies for US or Canadian contractors yet, and we don’t show results we can’t confirm.
Do you work with contractors in Canada?
Yes. We target your city, province and postal codes and use Canadian wording, such as renovation instead of remodeling. Google and Meta can bill you in CAD, while our prices are in US dollars. The campaigns are in English. We don’t run French campaigns, so if your customers expect French, we tell you before the start.
Who owns the leads and the data?
You do. The CRM runs on your domain and your hosting, so the leads, their sources and their statuses stay with you. The ad accounts, GA4 and the site are in your name too, and we work with the access you grant. If we stop working together, everything stays yours.
Request
Tell us about your trade and area
Write what you do, where you work and whether your ads run now. We’ll come back with a plan for your channels and a budget, before anything starts.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
Warsaw, Poland