Audit and strategy
We check the demand, your competitors and your site, then choose the keywords, areas and campaign types that fit your budget.
Google Ads · US and Canada
Google Ads management for small businesses and contractors
We show your offer to people who are already searching for your service in your area. We set up search, Performance Max and local campaigns, count calls and forms as conversions, keep optimizing every week and show you each month what a lead costs. Already running Google Ads? Start with a free audit of your account.
The audit is free. Management: budgets from US$1,000 a month
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Your account. The Google Ads account and billing are in your company’s name.
Conversions from day one. Forms, call taps and messages count as leads.
Clear reports. Cost per lead by campaign, not just clicks and impressions.
What’s included
Full Google Ads management, from audit to report
Search campaigns
Ads for the searches you want, negative keywords, assets such as calls, locations and sitelinks, and an ad schedule.
Local campaigns
Targeting by city, ZIP or postal code and radius, with your Google Business Profile linked, for businesses that serve a local area.
Performance Max and remarketing
Performance Max where it fits, remarketing to people who have visited your site, and Shopping with a product feed for online stores.
Conversion tracking
GA4, Tag Manager and enhanced conversions. Calls, forms and messages count as leads, with consent where the law requires it.
Optimization and reports
Every week we clean up search terms and bids. Every month you see the leads, the cost per lead and the next steps.
Management and reporting
How we launch and manage Google Ads
After the launch we work on the account every week and report every month: the cost per lead by campaign, what we changed and what comes next. Each lead in the CRM shows the campaign it came from.
- Start
Audit and plan A call, access, a look at the demand and your competitors. You get a campaign plan and a budget.
- First week
Setup Conversions, consent settings, the campaign structure, ads and a check of your site.
- First month
Launch and learning The campaigns collect data. We review the search terms daily and remove what doesn’t fit.
- After that
Growth We scale the campaigns with the lowest cost per lead and test new keywords and areas.
Next step
Add Microsoft Ads (Bing)
Once your Google search campaigns bring leads, Microsoft Advertising can add searches that Google doesn’t cover.
Microsoft Advertising shows search ads on Bing, on partner sites such as Yahoo, AOL and DuckDuckGo, and in Microsoft Copilot. Campaigns can be imported from Google Ads, so a working Google setup is the starting point.
- We import the campaigns and adjust the bids and budgets for Bing.
- Conversions need Microsoft’s own UET tag, because Google’s tags don’t carry over.
- We start with a test budget and judge it by the cost per lead, next to Google.
Bing and the other new channels, ChatGPT, TikTok and Telegram, are on the page about new ad channels.
Pricing
What Google Ads management costs
Two parts: the ad spend, which you pay to Google, and our work. A forecast for your keywords and area comes before the start.
What the price is made of
- Ad spend: you pay Google directly, from your own card.
- Our work: the setup and monthly management under an agreement with the scope written down.
- What drives the cost per click: how many businesses bid on the same searches in your area, how good your ads and landing page are, and when and where your ads show.
- No hidden fees: we invoice after the work is done.
Minimum budget
We take on projects with a marketing budget from US$1,000 a month. The audit of your current account is free.
Get a Google Ads audit
Who it suits
Google Ads for local businesses and contractors
Google Ads works best where customers already search for a solution: they type a query, compare and are ready to get in touch.
- Local services: remodeling, roofing, HVAC, plumbing, cleaning, auto repair, law and accounting firms.
- Online stores whose products people search for by name or category.
- B2B services with a longer sales cycle, where one lead is worth a lot.
For contractors we build the campaigns around calls and booked estimates: see marketing for contractors. If your site isn’t ready to turn clicks into requests, start with a fast website. And if nobody searches for your product yet, we’ll say so and suggest Facebook and Instagram ads instead.
Results
What we can show, with dates
+1250%requests for a school for truck drivers (Kod 95), 2020
+1250%requests from ads for an accounting office in Warsaw
+358%requests from ads for a car detailing studio, from May 2020
300%ROAS of an online store for bathroom fittings: sales 3× the ad spend
Case · Warsaw, Poland2026
Remodeling company: first lead from ads on day two
BeforeA site with no analytics, no CRM and no lead tracking
AfterEvery lead in Telegram, together with the campaign it came from
Honest about expectations
The first leads can come within days
A stable cost per lead shows after a few weeks, once the campaigns collect data. We tell you this before the start. Want to know where your current account stands? See how the free Google Ads audit works.
Questions
Google Ads: common questions
Didn’t find your answer? Ask in the form or on the contact page.
How much does Google Ads management cost?
We take on projects with a marketing budget from US$1,000 a month. The ad spend goes to Google directly, from your card, not through us. How the budget splits between ad spend and our work depends on your trade, area and goals, and you get a plan with the amounts before anything starts. The audit of an existing account is free.
What ad budget do I need to start?
Enough for the campaigns to collect data within a few weeks. With a very small budget, campaigns learn slowly and the results are hard to judge. That’s why we work with marketing budgets from US$1,000 a month. Before the launch we show a forecast of clicks and costs for your keywords and area.
Will I own my Google Ads account?
Yes. The Google Ads account, the billing, GA4 and Tag Manager are in your company’s name, and we work with manager access. If we stop working together, the account, its history and all the data stay with you.
How do you track phone calls as conversions?
Performance Max or search campaigns?
Search campaigns show your ads for the searches you choose. Performance Max spreads the budget across Search, YouTube, Gmail, Maps, Discover and partner sites, and Google decides where the ads appear. For online stores it is often the main campaign type. For local services we usually start with search, where you control the keywords.
How long until I see results?
Search ads can bring the first inquiries within days of the launch: in our remodeling case in Warsaw, Poland, the first lead from ads came on the second day. A stable cost per lead takes a few weeks, while the campaigns collect data. We don’t promise a number of leads, and we tell you what to expect before the start.
Request
Get a free Google Ads audit
The audit is free. Management: budgets from US$1,000 a month
Warsaw, Poland