Small business marketing in the US and Canada
Google and Meta ads, plus ChatGPT, TikTok, Telegram and Bing, fast websites and a monthly report that shows what each lead costs. We don’t stop at the setup: after the launch we keep optimizing your campaigns every week.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
- Google Ads58$9.80
- Meta Ads41$12.10
- ChatGPTnew14$13.50
- TikTok13$14.20
- Telegram11$13.90
- Bing9$11.40
Ads, websites and reports from one team
Google Ads and Meta Ads are the main channels, and everything else builds on them. One team answers for the traffic, the site and the leads.
Google Ads management
Your ads show to people who are already searching for your service. We count taps on your phone number and form requests as conversions, so Google learns from leads, not clicks.
- Search
- Performance Max
- Local
- Remarketing
- YouTube
Facebook and Instagram ads
We reach people in your area who aren’t searching yet but are ready to buy once they see your work. Audiences by city, radius and interests.
- Video and Reels
- Carousels
- Lead forms
- Retargeting
- Conversions API
ChatGPT, TikTok, Telegram and Bing ads
We test new channels next to Google and Meta, where competition is often lower, and keep only the ones that bring customers at a price that works for you.
Learn moreChatGPT ads in conversationsnewTikTok short videosTelegram Ads ads in channelsMicrosoft Bing search and Copilot
Website design
Fast sites and landing pages with no plugins to patch. They load quickly on a phone and are ready for ads and search from day one.
Learn moreContractor marketing
Ads, a website and lead tracking for remodelers, roofers, HVAC and plumbing companies, built around calls and booked estimates.
Learn moreLead system and reports
Analytics that respects cookie consent, a CRM on your own domain and lead alerts in about a minute. Every month, a report with the cost per lead in each channel.
Learn moreWe don’t just set ads up, we keep optimizing them
The launch is only the start. The biggest gains usually come from the weekly work on the campaigns, the part that often gets skipped.
Check my current ads- Start
Audit, conversions, structure We set up tracking for leads and calls and build campaigns around your services and service area.
- Every week
Search terms, bids, creatives We cut irrelevant searches, move the budget to what works and test new ads.
- Every month
Report and plan Leads and cost per lead in each channel, what we changed and what comes next.
- Next
New channels and areas Once the main campaigns are stable, we add new channels, cities, states or provinces.
Free Google Ads, Meta Ads and GA4 audit
- Google Adsstructure, search terms, bids, conversions
- Meta Adspixel, Conversions API, audiences, creatives
- GA4 and Tag Managerevents, duplicate conversions, cookie consent
- Websitespeed, forms, call buttons, mobile
Built for contractors and home services
Roofers, HVAC and plumbing companies, remodelers and renovation contractors don’t need more traffic. They need calls and booked estimates.
- Google search ads for the jobs people type, such as “roof repair near me”, in the area your crews cover.
- A fast site
with a 30-second form and a call button always at hand. - Every call tap and form counted with its campaign, so you see the cost of a lead, not of a click.
- Facebook and Instagram ads with photos of your real jobs.
Americans search for remodeling, Canadians for renovation, so the keywords follow your country. More on marketing for contractors.
How a lead moves, from the ad to your phone
Ads bring people to a fast site, analytics counts every inquiry, a CRM on your domain keeps the source, and a lead card reaches you in about a minute.
- Every lead reaches you in about a minute: the name, what they need and where they came from, in Telegram or by email.
- Status buttons under the card: from “Contacted” to a won job. Every tap is saved in the CRM.
- Reminders when a lead is stuck, and a summary every morning.
- The cost of a customer, not a click: the report shows which ads bring paying customers.
Emily K.
📞
🛁 Bathroom · web form (EN)
We need to redo a 50 sq ft bathroom, the tiles are already bought📍 Google Ads · “bathroom remodel chicago”9:12
Case: a lead system for a remodeling company
The real project is in Warsaw, Poland: a company that renovates bathrooms, apartments and houses. We show it as an example, because the system works the same way for a contractor in Chicago or Toronto.
Honest about the example
Not a US client, and we say so
We don’t publish US or Canadian results we can’t confirm. What carries over is the system: an English site, ads for your city and every lead with its source.
Online education and our archive from Poland
A project with a North American audience, and our results from Poland. We don’t name clients without their consent.
White Knight Academy: online chess classes for kids
Meta and Google ads for families in the US and Canada, GA4 with Consent Mode, and tracking from the click to the paid month of classes.
Campaigns for businesses in Poland
Serving the US and Canada from Warsaw
Our team is in Warsaw, Poland. The work and the reports are online, the accounts are yours, and our prices are in US dollars.
United States
Campaigns in English for your city, state or ZIP codes.
- Google Ads and Meta Ads
- A fast site in English
- Leads in your CRM, Telegram or email
Canada
The same work for your city or province, with Canadian wording such as renovation. Google and Meta can bill you in CAD.
- Campaigns in English
- No French campaigns: we say so up front
- One report for all your channels
Our team in Warsaw
12+ years in Poland and Europe. Warsaw is usually 6 hours ahead of New York and Toronto and 9 hours ahead of Los Angeles.
- Calls in your time zone
- Ad accounts in your name
- Prices in US dollars
Easy to work with
- We sign an agreement with the scope of work written down
- All access to the ad accounts, analytics and the site stays with you
- Clear reports, and we stay in touch
- We invoice after the work is done
Minimum budget
We take on projects with a marketing budget from US$1,000 a month. You pay the ad spend to Google or Meta directly; after the first call we suggest how to split the budget between ads and our work.
Get a proposalFrequently asked questions
Didn’t find your answer? Ask in the form or on the contact page, and a person will reply.
How much does a small business marketing agency cost?
We take on projects with a marketing budget from US$1,000 a month. Google and Meta bill the ad spend to you directly, and after the first call we suggest how to split the budget between ads and our work. You see the plan with the amounts before anything starts.
Do you work with businesses in Canada as well as the US?
Yes. We target your city or province and use Canadian wording where it differs, such as renovation and postal code. Google and Meta can bill you in CAD, while our prices are in US dollars. We don’t run campaigns in French.
Where is your team, and how do we work across time zones?
In Warsaw, Poland. Help Context is the marketing agency of TheBroda sp. z o.o., with 12+ years in Poland and Europe. Warsaw is usually 6 hours ahead of New York and Toronto and 9 ahead of Los Angeles, so we schedule calls in your time zone. The work and the reports are online.
Who owns the ad accounts, the website and the data?
You do. The Google Ads and Meta ad accounts, GA4, the domain, the hosting, the site and the CRM are set up in your name, and we work with the access you grant. If we stop working together, everything stays with you.
How soon will I get leads?
We don’t promise a number of leads or a date. Google search ads can bring the first inquiries within days of the launch: in our remodeling case in Warsaw, Poland, the first lead from ads came on the second day. A stable cost per lead takes a few weeks, while the campaigns collect data.
Can I start with just Google Ads or just a website?
Yes. You can start with one piece, for example Google Ads management or a new website, and add the rest later. Each piece is built to connect: the site sends leads to the CRM, and the ads learn from the inquiries the site counts.
Let’s talk about your next step
Tell us what you sell and where your customers are. We’ll come back with a first concrete answer: what to launch, in what order and what it costs.
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
