Marketing agency in Warsaw, Poland · since 2013

Small business marketing in the US and Canada

Google and Meta ads, plus ChatGPT, TikTok, Telegram and Bing, fast websites and a monthly report that shows what each lead costs. We don’t stop at the setup: after the launch we keep optimizing your campaigns every week.

Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.

12+years in Poland and Europe
100%of the accounts in your name
~1 minfrom inquiry to Telegram
This is what the monthly report looks like. The numbers are illustrative.
What we do

Ads, websites and reports from one team

Google Ads and Meta Ads are the main channels, and everything else builds on them. One team answers for the traffic, the site and the leads.

New channels

ChatGPT, TikTok, Telegram and Bing ads

We test new channels next to Google and Meta, where competition is often lower, and keep only the ones that bring customers at a price that works for you.

Learn more
  • ChatGPTads in conversationsnew
  • TikTokshort videos
  • Telegram Adsads in channels
  • Microsoft Bingsearch and Copilot
Optimization

We don’t just set ads up, we keep optimizing them

The launch is only the start. The biggest gains usually come from the weekly work on the campaigns, the part that often gets skipped.

Check my current ads
  1. Start

    Audit, conversions, structure

    We set up tracking for leads and calls and build campaigns around your services and service area.

  2. Every week

    Search terms, bids, creatives

    We cut irrelevant searches, move the budget to what works and test new ads.

  3. Every month

    Report and plan

    Leads and cost per lead in each channel, what we changed and what comes next.

  4. Next

    New channels and areas

    Once the main campaigns are stable, we add new channels, cities, states or provinces.

Free

Free Google Ads, Meta Ads and GA4 audit

Already running ads? We check your campaigns and analytics and show where the budget leaks and what to fix first. We only need read-only access, and we change nothing.

Get a free audit
  • Google Adsstructure, search terms, bids, conversions
  • Meta Adspixel, Conversions API, audiences, creatives
  • GA4 and Tag Managerevents, duplicate conversions, cookie consent
  • Websitespeed, forms, call buttons, mobile
Contractors

Built for contractors and home services

Roofers, HVAC and plumbing companies, remodelers and renovation contractors don’t need more traffic. They need calls and booked estimates.

  • Google search ads for the jobs people type, such as “roof repair near me”, in the area your crews cover.
  • A fast site with a 30-second form and a call button always at hand.
  • Every call tap and form counted with its campaign, so you see the cost of a lead, not of a click.
  • Facebook and Instagram ads with photos of your real jobs.

Americans search for remodeling, Canadians for renovation, so the keywords follow your country. More on marketing for contractors.

Lead system

How a lead moves, from the ad to your phone

Ads bring people to a fast site, analytics counts every inquiry, a CRM on your domain keeps the source, and a lead card reaches you in about a minute.

Ads and searchGoogle, Meta, ChatGPT, TikTok
Websitefast, in your customers’ language
Analyticsevery inquiry is a conversion
CRMon your own domain
Telegrama card in about a minute
Reportwhat one lead costs
  • Every lead reaches you in about a minute: the name, what they need and where they came from, in Telegram or by email.
  • Status buttons under the card: from “Contacted” to a won job. Every tap is saved in the CRM.
  • Reminders when a lead is stuck, and a summary every morning.
  • The cost of a customer, not a click: the report shows which ads bring paying customers.
How the system works
Sample lead card from the system of a remodeling company. The name and number are made up.
Case study

Case: a lead system for a remodeling company

The real project is in Warsaw, Poland: a company that renovates bathrooms, apartments and houses. We show it as an example, because the system works the same way for a contractor in Chicago or Toronto.

Lead system · Warsaw, Poland2026

From website to lead card for a remodeling company

BeforeA site with no analytics, no CRM and no lead tracking
AfterEvery lead arrives in Telegram with its source
First lead from adsDay 2

Honest about the example

Not a US client, and we say so

We don’t publish US or Canadian results we can’t confirm. What carries over is the system: an English site, ads for your city and every lead with its source.

Other work

Online education and our archive from Poland

A project with a North American audience, and our results from Poland. We don’t name clients without their consent.

Online school · US and Canada

White Knight Academy: online chess classes for kids

Meta and Google ads for families in the US and Canada, GA4 with Consent Mode, and tracking from the click to the paid month of classes.

Ads, analytics and reports for families inUS · CA
Archive · Poland2020–2021

Campaigns for businesses in Poland

Requests for a school for truck drivers (Kod 95)+1250%
Requests from ads for a car detailing studio+358%
Online mattress shop: sales 5× the ad spend (ROAS)500%

The archive results come from Poland, 2020–2021, not from the US or Canada.

Where we work

Serving the US and Canada from Warsaw

Our team is in Warsaw, Poland. The work and the reports are online, the accounts are yours, and our prices are in US dollars.

US

United States

Campaigns in English for your city, state or ZIP codes.

  • Google Ads and Meta Ads
  • A fast site in English
  • Leads in your CRM, Telegram or email
Google Ads management
CA

Canada

The same work for your city or province, with Canadian wording such as renovation. Google and Meta can bill you in CAD.

  • Campaigns in English
  • No French campaigns: we say so up front
  • One report for all your channels
Discuss your market
PL

Our team in Warsaw

12+ years in Poland and Europe. Warsaw is usually 6 hours ahead of New York and Toronto and 9 hours ahead of Los Angeles.

  • Calls in your time zone
  • Ad accounts in your name
  • Prices in US dollars
About us

Easy to work with

  • We sign an agreement with the scope of work written down
  • All access to the ad accounts, analytics and the site stays with you
  • Clear reports, and we stay in touch
  • We invoice after the work is done

Minimum budget

US$1,000 / month

We take on projects with a marketing budget from US$1,000 a month. You pay the ad spend to Google or Meta directly; after the first call we suggest how to split the budget between ads and our work.

Get a proposal
Questions

Frequently asked questions

Didn’t find your answer? Ask in the form or on the contact page, and a person will reply.

How much does a small business marketing agency cost?

We take on projects with a marketing budget from US$1,000 a month. Google and Meta bill the ad spend to you directly, and after the first call we suggest how to split the budget between ads and our work. You see the plan with the amounts before anything starts.

Do you work with businesses in Canada as well as the US?

Yes. We target your city or province and use Canadian wording where it differs, such as renovation and postal code. Google and Meta can bill you in CAD, while our prices are in US dollars. We don’t run campaigns in French.

Where is your team, and how do we work across time zones?

In Warsaw, Poland. Help Context is the marketing agency of TheBroda sp. z o.o., with 12+ years in Poland and Europe. Warsaw is usually 6 hours ahead of New York and Toronto and 9 ahead of Los Angeles, so we schedule calls in your time zone. The work and the reports are online.

Who owns the ad accounts, the website and the data?

You do. The Google Ads and Meta ad accounts, GA4, the domain, the hosting, the site and the CRM are set up in your name, and we work with the access you grant. If we stop working together, everything stays with you.

How soon will I get leads?

We don’t promise a number of leads or a date. Google search ads can bring the first inquiries within days of the launch: in our remodeling case in Warsaw, Poland, the first lead from ads came on the second day. A stable cost per lead takes a few weeks, while the campaigns collect data.

Can I start with just Google Ads or just a website?

Yes. You can start with one piece, for example Google Ads management or a new website, and add the rest later. Each piece is built to connect: the site sends leads to the CRM, and the ads learn from the inquiries the site counts.

Request

Let’s talk about your next step

Tell us what you sell and where your customers are. We’ll come back with a first concrete answer: what to launch, in what order and what it costs.

Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.

2 short steps

Tell us briefly about your project

First your contact details and budget. The second step is your market and details; only the consent is required there.

No spam, no newsletters. A person answers.

[email protected]
Warsaw, Poland
Discuss your project