Google Ads
Campaign structure, search terms and negative keywords, bids and strategies, Performance Max and ad assets.
Free audit of your Google Ads, Meta Ads and GA4
The audit is free. Ongoing work starts from US$1,000 a month
Ads and analytics audit5 items found · 2 critical
62/100
- CriticalEach lead is counted twiceGA4 and Google Ads: the campaigns learn from duplicates
- CriticalCall taps aren’t trackedCalls from the site never reach Google Ads as conversions
- ImportantNo negative keywordsPart of the budget goes to irrelevant searches
- ImportantThe site takes 6 s to load on a phoneSome clicks never reach the form
- TipRemarketing doesn’t exclude customersAds keep showing to people who already bought
A written report. Issues from critical to minor, and what to do first.
No obligation. Fix it yourself, with us or with another team.
What we check
Six places where the budget leaks most often
We look at more than the campaign settings: we check whether the leads are counted correctly. Without that, any optimization is done blind.
Meta Ads
The Meta Pixel and Conversions API, the event the campaigns optimize for, audiences, creatives and frequency.
GA4 and Google Tag Manager
Which events count, whether conversions are duplicated, and whether GA4 agrees with your ad accounts.
Consent Mode and the cookie banner
Consent Mode lets Google tags respect a visitor’s cookie choice. We check that consent works where the rules ask for it, for example for visitors from Quebec or the EU, and whether your ads lose signals.
Website and landing pages
Speed on a phone, the forms, call and messenger buttons and their tracking, and whether the page matches the ad.
Reporting
Whether you can see the cost of a lead and of a customer in each channel, and make decisions from the numbers.
How it works
Four steps to your report
- Step 1
The request You leave your contact details and budget and tell us what to check.
- Step 2
Read-only accessGoogle Ads “Read only”, Meta “Analyst” or view-performance access, GA4 “Viewer” and Tag Manager “Read”. We sendstep-by-step instructions. - Step 3
The check We review the settings, the data and the site. Nothing is changed in your accounts.
- Step 4
Report and call A written list of issues in order of priority, and a short call in your time zone to walk you through it.
What you get
- A list of issues from critical to minor, with what each one affects.
- What to fix first to stop losing budget.
- Whether your leads are counted correctly in GA4 and your ad accounts.
- Recommendations you can carry out yourself or together with us.
Cost of the audit
$0
No obligation. If you want, we fix the issues and keep managing your ads, with budgets from US$1,000 a month.
Get a free audit
Questions
The audit: common questions
Didn’t find your answer? Ask in the form or on the contact page.
Is the audit really free?
Yes. It’s how we show the way we work. If you want to continue, we suggest a plan for working together, but the decision is yours, and you can fix the issues yourself or with another team.
What access do you need?
Can you change anything in my accounts?
How long does it take?
It depends on the number of campaigns, events and sites. We tell you the timing right after your request, once we see the scope.
My ads aren’t running yet. Can you still help?
Yes. Then we check the site and the analytics and suggest a launch plan: which channels to start with and how much to set aside for them. For contractors, see how we build the first campaigns on the page about marketing for contractors.
Do you audit TikTok, Microsoft or ChatGPT ads too?
On request. The standard audit covers Google Ads, Meta Ads and GA4. If you also run ads on TikTok, Microsoft Advertising (Bing) or ChatGPT, write that in the request, and we check them the same way. More about these channels is on the page about new ad channels.
Request
Get your free audit
The audit is free. Ongoing work starts from US$1,000 a month
Warsaw, Poland