How we connect ads, the website, analytics and a CRM into one system, and how we measure the result.
A site in Polish and Ukrainian, analytics with cookie consent, a CRM on the client’s domain, Facebook, Instagram and Google ads in two languages, and a work group in Telegram. Our English pages show it as an example.
Online chess classes for kids. We run Meta and Google ads for families in the US and Canada, set up GA4 with Consent Mode and track the results from the click to the paid month of classes. We describe the work without numbers we can’t confirm.
Different niches: renovation, education, accounting, online stores. The same approach.
In every case the result is a request or a sale. That’s why the numbers below are requests and ROAS, the sales from each dollar of ad spend, not impressions or views.
For the renovation company in Warsaw, separate ads in Polish and Ukrainian. For the Kod 95 courses, campaigns split by the languages of the customers.
Ads, the website, search and analytics work together. For the accounting office, requests grew both from ads and from organic search results.
A repair shop for string instruments in Warsaw. Google Ads, a Google Business Profile, SEO copy, a faster mobile version and a new site structure.
Google search ads and remarketing, which shows ads to people who have already visited the site. Facebook ads for reach and with lead forms, local SEO, a faster mobile version and new creatives every week.
A school for C+E truck drivers, for foreigners. After the borders closed in 2020, we split the search and remarketing campaigns by the languages of customers who were already in Poland.
Campaigns for the districts near the office, a separate campaign for searches with the company’s name, remarketing and banners.
Google Shopping, Facebook ads and SEO copy from the store’s first day.
A store built from scratch from a product list, and its ads: Google search, Google Shopping, dynamic remarketing and Facebook ads.
Have a similar business in the US or Canada? Tell us about your project
Tell us what you sell and where your customers are. We’ll say which of these approaches fits you and work out the budget before anything starts. Prefer email? See the contact page
Budgets from US$1,000 a month. Ad spend is paid to Google or Meta directly.
